Reluctantly, the tech industry has owned up to its deep social, political, and moral impacts. Now the hard work begins. A slew of ethical aids have emerged – toolkits, card decks, playbooks – but the true challenges run deeper, caused by complex human trade-offs, misaligned values, and faulty incentives. Can concerned technologists genuinely shift the moral cultures of high-performing tech firms? Will ethics become a shared industry commitment, or forever remain a mere discussion point?

Cennydd…