Imagine working on a product whose customers are your colleagues. How would you go about getting and using their feedback? How would you support them and troubleshoot occurring problems?

In most cases, an application's customers are either far away or so big in number that they are but a fuzzy concept for those developing that application. Thus, we create customer journeys and profiles.

But could you benefit from easily reachable customers? What methods could you use in that case? And how can a…